Three Eleven is a sustainable fashion brand founded in June of 2020. We aim to combine our passion for fashion and social responsibility by creating trendy, affordable clothing while maintaining sustainable and ethical standards. Each collection is curated in collaboration with our customers.
My creative director and partner role at Three Eleven includes research, creation, prototyping, production, marketing and sale of garments.
Vir Naidu, breaking the stigma of traditional male and female clothing.
As creative head for young brand Three Eleven (3xi), he adds, “We wanted to create a brand that provides Gen Z with the ability to consume consciously while looking stylish doing it”. - The New Indian Express
Collections
The capsule collection launched with four styles - the Mishka top, the Belle long, the Belle short and the Amara skirt.
The collection was made with 100% GOTS organic cotton and used sustainable dyes.
The garments were block-printed by artisans in Jaipur and were stitched by local tailors. A made-to-order business strategy was employed to minimise textile waste.
The knitwear collection launched with ten pieces - Sasha top, Spencer top, Nova top, Charly top, Carter top, Norman vest, Nora poncho, Blake shrug, Brooke overlay, and Bailey shrug.
The collection was fabricated using overstock yarn, thus maximising the utility of unused material. Pieces in the collection can be worn in several ways, extending the lifespan of each garment.
Pop-Ups
Chakra Athletica - Christmas MarketURU Brew Park - The Earth Market Jayamahal Palace - Sol Sante Social Offline - SoMAD Fest